UPDATE: Some users are reporting that their profiles are not showing up in Photoshop. The fix is a catalog setting (Thank you to commentor Bernd Mayer for this tip!)
To fix this, open your Lightroom preferences.
On Mac it’s Lightroom > Preferences
On Windows it’s Edit > Preferences
Got to the Presets pane and uncheck the “Store Presets With This Catalog” option. Shut down Lightroom and relaunch, and this should fix the problem.
Uncheck this box, then relaunch Lightroom and your profiles should show up properly.
Adobe just released a HUGE update to Camera RAW for Lightroom and Photoshop, which includes the ability to make CUSTOM Creative RAW profiles, and in this video I show you how to make your own creative RAW profiles that you can use in Lightroom and Photoshop!